Factors affecting adoption of forestry social services: Evidence from major forestry provinces in China


  • Wenmei Liao School of Economics and Management, Jiangxi Agricultural University
  • Qing Fu School of Economics and Management, Jiangxi Agricultural University
  • Ruolan Yuan School of Economics and Management, Jiangxi Agricultural University
  • Jindi Qiao School of Economics and Management, Jiangxi Agricultural University
  • Xueping Gao School of Economics and Management, Jiangxi Agricultural University
  • Xingdong Wang School of Economics and Management, Jiangxi Agricultural University
  • Feng Wu School of Economics and Management, Jiangxi Agricultural University
  • Tariq Ali School of Economics and Management, Jiangxi Agricultural University




Forestry social service, Factor endowment, Willingness, Adoption behavior, Scale heterogeneity


Analyzing the influence mechanism of the transformation of demandwillingness and behavior of forestry social services (FSS) of farmers with differentoperation scales in the production process is crucial for promoting the modernizationof the collective FSS system. Based on the survey data of 800 farmers in 3 provincesof China, this study uses the multivariate (Mv-) probit model to quantitativelyanalyze the mechanism of factor endowments’ influence on farmers’ deviation ofdemand willingness and choice behavior on three FSSs in the different scales: fineseed and cultivation technology service (SCTS), forest insect pest prevention andtreatment service (IPTS), and timber collection and sale service (TCSS). Our resultsshow that the demand rates of IPTS, SCTS, and TCSS are 80.25%, 68.00%, and68.38%, respectively. Large-scale farmers are more willing to demand FSS thansmall and medium-scale farmers. However, their actual adoption behavior is low,and there are significant deviations in farmers’ demand willingness and adoptionbehavior for different types of FSS, i.e., 30.37%,12.62%, and 44.88% for SCTS,IPTS, and TCSS, respectively. Farmers’ transformation from demand willingnessto adoption behavior is significantly affected by farmers’ characteristics. Comparedwith the farmers’ demand willingness model, the inhibitory factors for thetransformation behavior for FSS increased significantly, including common factorssuch as the scale of the managed forest land, the difficulty in applying for loggingpermits, getting afforestation subsidies, and the proportion of forestry income. Incontrast, these factors had the opposite influence on the demand willingness model.The number and degree of positive significant influencing factors decreased, withonly the family labor force positively influencing farmers’ transformation behaviorfor SCTS. Based on the results, it is suggested to scientifically guide the orderlyflow of rural labor, promoting the moderate scale concentration of forest land flow,accelerating the speed and benefits of inclusiveness in rural finance, and resolvingissues related to farmers’ loans to improve the adoption behavior of FSS by farmers.

Author Biographies

Wenmei Liao, School of Economics and Management, Jiangxi Agricultural University


Tariq Ali, School of Economics and Management, Jiangxi Agricultural University



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